"The Apple Store succeeded not because we tweaked the traditional model. We reimagined everything. We completely rethought the concept of “try before you buy”: You can test-drive any product, loaded with the applications and types of content you’re actually going to use, and get someone to show you how to use it. If you buy it, we’ll set it up for you before you leave the store. I"
— Retail Isn’t Broken. Stores Are - Harvard Business Review (via thisistheverge)